AI commerce agents: designing a reliable, measurable shopping journey
A commerce agent must neither invent a product, change a price nor trigger an ambiguous payment. Here is how to connect conversation, catalog and checkout while retaining control.
Category
Commerce and AI
Agency commerce and UCP: preparing your catalog and checkout for AI-driven purchases
Agency commerce is not limited to displaying a product flow. To allow an agent to compare and then purchase, the merchant must make each step explicit, verifiable, idempotent, and reversible.