Case study · Automotive
Present the range and support the choice of a vehicle
Hyundai Motor France wanted a site capable of presenting its models, its distribution network and decision-making tools, including a configurator and 360° vehicle visualization.
The need
Linking range discovery, network and marketing
The site was supposed to help prospects identify vehicles that meet their expectations and direct them to a dealership for a test drive.
The marketing team had to be able to update content according to its communication schedule and collect data useful for its approach to the French market.
- Vehicle configurator and price calculation
- 360° vehicle visualization
- Presentation of the distribution network
- Editorial autonomy of the marketing team
- Connections with CRM and satellite sites
PartITech Intervention
Design, production and go-live
PartITech worked from the functional specifications and graphic elements provided by the client's communications agency.
Technical design
Modeling of the application core and its connections with the Hyundai ecosystem.
Team management
Supervision of the technical project manager, developers, HTML integrators and testers.
Acceptance testing and production
Supervision of the recipe and production with the client and his agency.
Hosting
Collaboration with the host, setting up a CDN then taking charge of hosting and its outsourcing.
The solution achieved
A data core designed around the configurator
About sixty database tables
The model notably linked vehicles, engines, colors and media to feed the configurator and calculate prices.
Zend for business development
The PHP framework constituted the basis of the tailor-made functions and their evolution.
Melis for content management
The CMS allowed the marketing team to administer the content of the site.
Connections with the ecosystem
The site exchanged with the CRM and satellite sites, in particular used vehicles and distributors.
Documented results
A platform connected to the Hyundai France digital ecosystem
The report published with the customer case mentions reinforced referencing as well as an increase in visits, dealership trials and sales. No additional numbers are added here.
- Presentation of the range and the French network
- Configurator and decision support tools
- Interfacing with CRM and satellite sites
- Maintenance, developments and hosting then entrusted to PartITech
Connected platform
Scope a product website linked to your information system
We can analyze the data model, the choice support tools and the necessary integrations.