Development of the Direct Purchases Marketplace allowing buyers to compare suppliers' offers and purchase at the best price.
partITech carried out the Technical Design phase, set up and managed a production team (technical project manager, developers, HTML integrators, testers), supervised the acceptance testing, and handled the production launch.
Result: Optimized SEO, increased visits, leads, and suppliers.
Category: Marketplace
Client: Direct Purchases
Direct Purchases aims to transform its platform from a professional networking site into a Marketplace that allows product and supplier comparisons and online purchasing across several European countries. The goal is to increase website traffic, the number of quote requests, and the total amount of commissions.
The new website must facilitate the work of the sales team by offering new lead generation tools and allow the marketing team to increase the visibility of Direct Purchases to B2B buyers.
Finally, Direct Purchases wants technical support that will allow it to evolve the Marketplace features over several years.
Given the objectives of Direct Purchases, the technology chosen to develop the new website is the Open Source Symfony Framework, which allows custom development of all functionalities.
Search engine improvement.
Implementation of a faceted search engine and a caching engine.
Product comparison process improvement.
Implementation of a faceted classification and a product comparison engine.
Quote request process improvement.
Simplification of lead management procedures.
Personal space.
Creation of a personal space for each supplier that can evolve into a personalized mini-site.
Implementation of the new ergonomics.
Responsive integration.
Advertising banner management.
Implementation of a back office to track and manage advertising spaces.
The Symfony Framework allows the site to evolve over time.
By developing in PHP with the Symfony development framework, it is possible to obtain exactly the desired functionalities and to improve, transform, and create new ones.
It's a free solution!
The advantage of using Open Source technology is that there are no licensing fees.
partITech works based on the functional specifications of Direct Purchases. A Technical Project Manager from partITech is the single point of contact with the Client and ensures the quality of deliverables. The ability to parallelize developments allows working with up to 8 Symfony developers at the peak of the production phase, reducing delivery time. partITech collaborates with the hosting provider to optimize the application through the implementation of the most efficient infrastructure.
The online website provides the essential features of a Marketplace and allows Direct Purchases to make a major digital transformation of its core business, thus enabling it to target other European markets.
Enhanced digital presence thanks to optimized SEO.
Increased number of visits and quote requests.
Increased number of suppliers and therefore products available on the Marketplace.
Given the quality of partITech's work and its responsiveness, Direct Purchases entrusts it with the responsibility for maintaining the platform and its evolutions.