Case study · B2B Marketplace
Developing a connection platform towards online purchasing
Achats Directs wanted to transform its professional platform into a marketplace allowing you to compare products and suppliers, request quotes and then buy online in several European countries.
The need
Better serve buyers, suppliers and sales teams
The new platform was expected to increase traffic, quote requests and total commissions by making it easier to compare and purchase.
It also had to provide new lead generation tools to the sales team, strengthen marketing visibility and remain scalable for several years.
- Faceted search and classification
- Comparison of products and suppliers
- Simplified quote requests
- Personal space for each supplier
- Management of advertising spaces
PartITech Intervention
Large-scale Symfony design and production
PartITech worked from the functional specifications of Achats Directs, with a technical project manager as point of contact.
Technical design
Definition of the Symfony architecture and the main marketplace pathways.
Production Team
Supervision of developers, HTML integrators and testers; up to eight Symfony developers were mobilized at the height of production.
Acceptance testing and production
Supervision of the validation and production of the new platform.
Infrastructure
Collaboration with the host to adapt the infrastructure to the needs of the application.
The solution achieved
Search, comparison and lead generation combined
Faceted search engine
Search and a caching mechanism facilitated access to the catalog.
Product comparator
A faceted classification powered the comparison process.
Supplier areas
Each supplier had a personal space that could evolve into a personalized mini-site.
Advertising back office
An interface made it possible to monitor and manage the platform's advertising placements.
Documented results
A marketplace at the heart of the Direct Purchasing model
The report published with the customer case mentions an increase in visits, requests for quotes and the number of suppliers, as well as an opening to other European markets. No additional volume is advanced.
- Simplified comparison and quote request
- More suppliers and products available
- Lead generation tools for teams
- Maintenance and developments then entrusted to PartITech
B2B platform
Scope your marketplace journeys
We can analyze the catalog, search, roles and exchange model before defining the architecture.