Case study · Automotive
Making a national multi-brand inventory easy to explore
Hyundai Motor France wanted to bring together the used vehicles offered by its network in a consistent national experience, then guide each buyer to the dealership offering the chosen vehicle.
The context
Giving the network's trade-ins national visibility
When a dealership takes a motorist's vehicle in part exchange, it joins a used-vehicle inventory that may include Hyundai models as well as vehicles from other brands.
Hyundai Motor France wanted to make this offering easy to discover under the Hyundai Promise brand, while allowing each dealership to showcase its vehicles and support the buyer through to the sale.
- Inventory distributed across several dealerships
- Hyundai and multi-brand offering
- Consistent national experience
- Contact with the relevant dealership
- Support from vehicle selection to purchase planning
The challenge
Connecting a national catalogue to unique, local vehicles
Each used vehicle is defined by its price, mileage, equipment, location and availability. The journey had to help visitors quickly find the right listing, then continue their project with the corresponding dealership.
Explore the inventory
Bring relevant vehicles to the fore in a national offering that changes as the network takes vehicles in part exchange.
Compare offers
Present the essential specifications, price, indicative monthly payment and dealership.
Prepare the purchase
Bring financing, trade-in, favourites, contact and reservation together around a specific vehicle.
Build trust
Make vehicle checks, warranty, assistance and the Hyundai Promise identity visible.
PartITech's response
A search platform developed for Hyundai France
In 2023, PartITech developed the French Hyundai Promise used-vehicle website. The platform brings together Hyundai vehicles and cars from other brands offered by the network in a single journey.
Multi-criteria search
Visitors can filter by price or monthly budget, mileage, year, location, make, model, energy source, body type, gearbox, colour, power or equipment.
Detailed listing
Each listing brings together photos, specifications, price, financing, warranty terms and dealership contact details. Similar vehicles extend the search.
Services around the purchase
The journey lets visitors add a vehicle to their favourites, estimate financing or the trade-in value of their car, contact the dealership and start an online reservation.
Handover to the dealership
The national catalogue remains connected to local inventory: buyers can identify the dealership offering the vehicle and continue directly with it.
The project's value
A continuous journey from search to contact
The platform gives vehicles sold by the Hyundai network national visibility, including those from other brands. It brings together the information needed for a decision without claiming undocumented commercial results.
- National visibility for dealership inventories
- Search guided by budget, location and usage
- Financing, trade-in and contact brought together in the journey
- Connection around a vehicle already identified
Automotive platform
Structure a catalogue connected to your network
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